A few years ago, we decided to promote a new image for our funeral directors business, different from the typical, preconceived image that people have of undertakers. An image that would highlight the importance of life and get people to reflect.
That is how the first Eredi Querin community news, “Choose life” came about in 2003. It was a regional success, grabbing the attention of the Messaggero Veneto and Il Gazzettino newspapers.
But that wasn’t enough. We wanted something that would stick in people’s minds. Something that they could remember every day. So we hit upon the idea of weekly desktop calendars that were handy, visible and didn’t take up a lot of room. A little giveaway to flip through week by week and have a little think about life.